LETTI CAKES

Project Overview:
Letti Cakes, a small local bakery, sought to establish a unique and recognizable brand identity to better represent their offerings and connect with their audience. Inspired by their previous generic teal stand mixer profile photo, the aim was to create a cohesive and appealing visual identity.

MY Role:
As the designer, I was responsible for the complete rebranding process, including logo design, brand identity, and packaging design.

Challenges:
Transforming a generic stock image into a distinct and memorable brand identity. Creating a versatile design suitable for various applications, including social media, packaging, and marketing materials.

Solutions:

• Used engaging visuals to highlight popular items like cakes and pastries, attracting more followers and customer engagement.

• Designed custom patterns with baking tools and elements to create an engaging background that reflects the bakery theme.

Results:

Successfully developed a unique and recognizable brand identity for Letti Cakes, distinguishing them from competitors.