LASHES BY BRIANNA

Project Overview:
Lashes by Brianna, a local esthetician business specializing in lash extensions, facials, and waxing services, sought a comprehensive rebranding to elevate its market presence. The project involved creating a new logo, product packaging for skincare products like face and lash wash, and business cards that resonated with their stylish clientele.

MY Role:
As the designer, I was responsible for the complete rebranding process, including logo design, brand identity, and packaging design.

Challenges:
Creating an engaging logo and business cards that appeal to a sophisticated audience.

Solutions:

• Developed a playful yet elegant logo using Adobe Illustrator, incorporating elements such as lashes and beauty icons to reflect the core services of lash extensions and skincare treatments.

Results:

Successfully refreshed the Lashes by Brianna brand, which has been positively received by both new and existing clients. The new branding has contributed to an increased online presence and customer base, further establishing Lashes by Brianna as a leader in local beauty services.