CBearsEarrings

Project Overview:
CBearsEarrings is a brand specializing in unique handcrafted earrings, based in Upland, California. The objective was to rebrand CBearsEarrings into a fun, groovy, pink-toned brand targeting a youthful audience.

MY Role:
As the designer, I was responsible for the complete rebranding process, including logo design, brand identity, and packaging design.

Challenges:
Key challenges included incorporating a hand-drawn illustration with clean line work of earrings and a bear, and pairing the illustration with a groovy styled type.

Solutions:

• Created a bear illustration wearing earrings offered by CBearsEarrings.

• Designed a custom type by modifying attributes of IvyJournal Bold and Freehouse Regular, adding roundness and flow, and finishing with offsets to make the logo stand out over a liquid pink pattern.

Results:

The rebranding successfully transformed CBearsEarrings into a visually appealing brand that resonates with its target audience of fashion-forward individuals aged 16-28.