DOUGH BOYS PIZZA

Project Overview:
The Dough Boys Pizza project focused on rebranding a defunct pizza restaurant with a notorious logo into a modern, appealing brand. The challenge was to create a unique identity that stands out among numerous other "Dough Boys" pizza establishments across the United States.

MY Role:
As the designer, I led the rebranding effort, including logo design, brand identity, and packaging design.

Challenges:

• Designing an illustration that matched the envisioned aesthetic for Dough Boys Pizza.

• Pairing an old English font with a complementary typeface for balance.

Solutions:

• Developed the illustration with feedback on drips, line work, and thickness, refining it to align with the brand's aesthetic.

• Paired the old English font with a new font to balance the design, changing the "pizza" portion for cohesion.

Results:

The rebranding successfully modernized Dough Boys Pizza, creating a distinct and memorable identity appealing to college students and young adults interested in music, art, fashion, and sports.