BERRY SWEET ALMA

Project Overview:
Berry Sweet Alma, a local baking business, sought a refreshed brand identity and packaging design to enhance their market presence and appeal. The goal was to create a visually engaging and cohesive brand that would resonate with their target audience and make their products stand out.

MY Role:
As the designer, I was responsible for the complete rebranding process, including logo design, brand identity, and packaging design.

Challenges:
Started with a small doodle and no color scheme, requiring extensive creativity to develop a full brand identity. Ensuring the design was both visually appealing and practical for packaging purposes.

Solutions:

• Created a playful and charming mascot (a cow) as the central element of the brand.

• Designed ice cream-style tubs for the Churro Cheesecake Bites, incorporating the brand's color scheme and mascot.

Results:

Received positive feedback from the client, helping Berry Sweet Alma stand out in the local market and attract more customers.